A list of some key and strategic marketing advantages of using promotional products

In this article we are going to talk about some of the key and strategic advantages of using promotional products in your marketing campaign and how it can enhance your overall marketing strategy and its efficacy.  If you are looking for Custom Embroidery in Edmonton or for Promotional Products in Canada, consider Fully Promoted. 

One of the major benefits of opting for promotional products is that they are better than business cards when it comes down to creating brand awareness and brand recognition. Of course, the business car is important too. It is because the business card has important information such as contact information and carries the company logo along; but issue here is that most people will just look at the business card once and will keep it in some remote corner of the desk. The chances that the card (and by extension the brand logo or insignia) will be visible again and again is less. But this is not the case when you are opting for promotional products. There is a simple reason for that. Just like the business card the promotional product, say for instance a pen, will carry the insignia of the company or the brand logo (will not contain the contact information as in the case of business cards). But the difference here is that the individual is going to use the pen on his desk over and over again for a variety of purpose. Similarly, if your promotional product is coffee mug or a paper weight on the desk, the useability of the product increases. The more a product is used, the greater is the individual’s exposure to the company logo on the promotional product (the pen, the coffee mug, the paper weight). This increases brand recognition, brand promotion, and recall rate. 

Promotional products have the capacity to stand out amongst other things and this helps in brand recognition and brand recollection. It can be attributed to the fact that promotional products are unique in nature. You can make the appear unique. This is because most promotional products are highly customizable. You can take a plain t-shirt for instance and you can put unique designs on it such that it encompasses the brand logo and name as well. With good designs you can make the same stand out by making them unique and appealing. You can create fun products and put your brand logo on them. This is one way to give your customers and your clients and your workers something unique which can draw the attention of the eyes. By being unique you can stand out from your competitor who aren’t using promotional products or who aren’t giving our promotional products to people. When you are able to stand out, it becomes easier for your customers to notice your brand, to recollect your brand and more importantly to immediately recognize your brand, all of which are tremendously important for brand awareness and promotion.