The evolution of branded merchandise

There is no denying that the way we communicate and interact with brands is changing. Brands are more than a faceless company we buy things from. They are largely becoming an extension to our personality and a way to signal others the values and beliefs. Good brands are creating a lifestyle or community beyond the product or service they offer.

Companies like Google, Netflix and KFC are dropping merch left, right and center to ensure that the customers are stuck to them. so, what does it mean for your next promotional merch campaign? Before you connect with anyone for your lot of custom embroidery tees in Edmonton, read the following information.

Quality trumps quantity

This has been here for a while, but now it is more important. With younger generations opting for a buy less, buy better mindset, the quality in any kind of promotional merch is more important than ever.

Sometimes less is more. Consider opting for a narrower focus on who is receiving the merch and instead buy a higher quality for Gen Z or millennials.

No Longer only freebies

If you look at some years back, you will find that it is much harder to get someone to sport a branded apparel piece let alone get them to pay for it. Today, people are ready to throw money at their favorite brands to be seen in their logo. So, does this mean that you should stop giving freebies?

Well the short answer is probably not. The promotional merch should be just done right to grab attention.

Talk to us about custom embroidery in Edmonton on your branded apparel.

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