Perks of corporate gifting
Corporate gifting you can also develop and establish strong B2B (business-ti-business) relationship. This simple comes down to one and one factor only, which is- people just love being gifted or receiving gifts from someone. That is basic human nature and that is precisely what makes it an effective tool for not just branding but also establishing strong B2B (business-to-business) relationship. Note that companies are people or it is people that make a company. It is also quite personal, or we can say that the reach of this tactic is quite personal and that makes it very effective. Also, the gifts reach not just your company’s employees but their families, extended families and friends on special occasions such as pens, diary, calendar on new year eve. This means that your corporate items which also carry the brand insignia or logo or motto, is being used by people beyond the immediate range of the company’s reach. That means, it is a pervasive and targeted marketing tool. This will o...